SEO tips are the basics that any individual can implement for their own website. If the following tips are taken into account and taken care of then it can help your website rank higher in the search engine rankings without much of the efforts.
1) Title tag is of key importance in SEO. It is a short description of the page and your most important targeted keyword shall go first. Unique title tag for each page in your website is very much essential. Avoid using same keywords for all your pages. Use only keywords and phrases that appears in the body text of your web page.
2) Content on your web page is very important. Content is still king for SEO. Make sure that content is minimum of 250 words and maximum of 750 words on each page. Do not stuff your keywords unnecessary in your contents. It is considered as spamming and your website can be penalized. Use proper heading tags from H1 through H6 and implement your keywords with H1 tags as it is most important tag. Keep density of keywords around 1% to 3% if your content has less then 500 words and keep it 3% to 5% if your content has more then 500 words.
3) Meta tags are also very important for SEO purpose. Meta tags are the tags that are embedded in HTML code of the page. Make sure you avoid using repeated keywords in meta description. Ideal length of meta description is from 100 to 250 characters.
4) Internal link building is as important as external link building. Make sure that all your pages are internally linked specially from home page. Try to include a site map in your website and submit XML sitemap to search engines like google. Sitemap proves as a guide to google crawlers as it provides all the links and deep links to your website.
5) Increase your external link popularity as well. Try to exchange links with those who belong to industry similar to you. Try to get the back links from the pages having higher page ranks. Higher the page ranks, better the link building. Incoming links should use your keyword phrase to get the maximum juice.
6) Assure that your website is complete, there are no spelling mistakes and the server hosting the website has good uptime before you submit your websites to major search engines to crawl your web pages. Include robots.txt if you want the google spiders to avoid crawling some web pages or directories for your website.
7) Optimize your images used on the website so that it does not affect the page loading time. Avoid using many images on single page as it takes longer to load if there are many images on same web page.
8) Try to book the domain name with your major keyword in the name itself. It makes your efforts to get higher rankings much easier with lesser efforts. Also, book your domain name for more number of years as search engines also take the age of the domain into the consideration while giving importance to your website.
9) Update the contents of your website at regular interval of time. Try to avoid minor changes every few days. It is better to make a major change in web page content once a month rather then changing few words here and there each week.
All the above mentioned On-Page factors are taken consideration when we provide SEO Services to our clients.
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