Search Engine Optimization (SEO) is one of the core pillars of digital marketing. A lot of things have changed over time and the algorithms used by search engines like Google, Bing, Yahoo and others have also evolved continuously. The way they rank keywords on their search engines and the factors they consider for ranking those keywords for the Search Engine Results Pages (SERPs) keeps on changing continuously as well. Hence, it is imperative for SEO executives working on their company’s website or SEO service providing agencies to keep themselves updated regularly.
Although Google or other search engines do not reveal their algorithms and it is highly unknown what exact factors are considered by them to rank a website, there are some SEO experts or gurus out there who continue to provide valuable insights and information about the latest happenings, share best practices and also share their own knowledge. Saying that, it is very difficult to identify who the real experts are and who you should follow to get updated information regarding SEO and organic search.
As a leading SEO Company in India, we decided to chalk out a list of some of the most knowledgeable and genuine SEO experts you should follow. Be aware though, SEO is not something that you can learn in a day or you will become an expert at formulating an SEO strategy for your company or clients just by following these experts. It requires years of hard work, ensuring you are following the best practices and constantly updating your SEO strategies to get the best results. So, without further delay, let’s dive into looking at some of the best SEO experts that you must follow:-
Rand Fishkin
Having co-founded the very well known Moz platform (a site that every SEO executive in the world would have used), Rand is currently working as a co-founder of SparkToro. He is also the author of Lost & Founder. You can follow him here.
Brian Dean
Brian is the founder of Backlinko and writes regularly about innovative solutions that are very effective if implemented correctly. Make sure to subscribe to his newsletter for getting amazing SEO tips straight to your inbox. You can follow him here.
Neil Patel
Neil is a serial digital entrepreneur who has founded & co-founded companies like Neil Patel Digital, QuickSprout, Crazy Egg, Kissmetrics and Hello Bar among others. He is a New York Times bestselling author, top 100 entrepreneur under 30 by Obama and top 10 marketer by Forbes. You can follow him here.
Larry Kim
Larry is the CEO of Mobile Monkey, a chatbot building platform via Facebook Messenger and the founder of WordStream, one of the world’s leading Pay-per-click (PPC) marketing software company. He is also a columnist at Inc, Medium & CNBC. You can follow him here.
Barry Schwartz
Barry is the founder of Search Engine Round Table and contributing editor to Search Engine Land and owns RustyBrick. He writes about search engines and search engine marketing. You can follow him here.
Danny Sullivan
Danny is a former analyst and journalist who now works for Google as it’s Public Search Liason educating people by sharing insights on how Google Search works. You can follow his blog to learn more about Google Search. You can follow him here.
Matt Cutts
As a former head of the web spam team at Google, Matt was responsible to shape up the Google algorithms to reduce spam and fake links. He is currently working as an administrator at the U.S. Digital Service (USDS). You can read his blog here. You can follow him here.
Kinsh Technologies is an SEO Company based in India that has been providing 360o Digital Marketing Services from SEO to PPC to clients across the globe since 2007. You can hire SEO Experts from India or can get customized SEO services for your company. Get in touch with us to know more about our SEO services, to discuss how we can help you grow online or simply to understand more about SEO and the processes we follow as an experienced SEO Company in India.