SEO is a complex science that remains essential to driving traffic to your website. Search engines decide the success and failure of your website depending on how and where they display your website. In order to crack the SEO mystery, it is important to understand Google algorithms that drive SEO results. If you hire an SEO expert in India or elsewhere, they may drastically have to change your traffic optimization strategies in order to give you the results you need. According to the recent market, digital marketing is booming and SEO services are in high demand. Consequently, search engine optimization services work mainly on paid results. Let us take a look at the trends that dominate the SEO scene this year.
SERP Features
The search engine results page includes the pages displayed by search engines in response to the query by a searcher. There has been a new development in search engine algorithms. Now, when you visit a SERP it is cluttered with images, videos, links, social media mentions, in-depth article listings, various widgets, and ads. SERP results are stealing searchers’ attention and click-throughs from organic listings. Keep this in mind when conducting an organic SEO campaign.
Page Speed
There has been a noticeable change in the decrease of slow websites. Google expects your website to open in three seconds. In an on-demand society, people want information on an immediate basis. If your site takes longer than three seconds to open, visitors are likely to leave your site. Page speed is a user experience feature that can make or break any website.
Content Marketing
The content marketing industry has evolved and grown with improved technology. Content marketing is one of the most inexpensive and effective ways to drive SEO results these days. Content marketing is about having a strategic approach, a plan, and a process. As content has always been a king, your work needs to be high-quality content to produce links at a quicker pace. No matter how many ‘hacks’ are available for content creation but there is no replacement for original content.
Mobile for Everything
Smartphones have now become dominating device as more and more browsing occurs on it. Mobile friendliness is a ranking factor that you cannot afford to avoid today or in the coming years. It is no longer optional to have a mobile-friendly website, as more number of people are using mobile devices in comparison to the desktop users. The rise of voice search also is one of the reasons that people are more into smartphones. Now, people are getting and everything at their doorsteps by their fingertips, mobile friendliness is an ever-rising trend.
SEO is almost a universal business requirement today and it requires hard work and innovation to drive SEO results today. Every year there are new trends and technology that shape the industry.